We wanted to cement that in the mind of the consumer, hence the Beauty Playground was born,” says Singh. “From a brand perspective, we always wanted to differentiate ourselves because we are a health and beauty brand. Singh says the event is important to differentiate Clicks in the competitive beauty market. Just this past year in terms of our purchases we spent R1bn with small black entrepreneurs and our plan is to grow to R4.5bn over the next five years.” Something different We have partnered with the likes of Portia M, Ethnogenecis from Gail Mabalane and Aunt Jackies. He adds: “Small businesses are very key to our businesses, particularly Black-owned female businesses. Some of the SMME brands that were showcased include Masodi Organics, Portia M and Native Child. Singh says a key focus on highlighting Black SMMEs over the next five years. The first time we had the event in Cape Town we had it in Century City and we outgrew it,” he says. We can see a lot more engagement from the brands who want to engage in the Beauty Playground and what we are also seeing in terms of consumers is that the word gets around and the event gets bigger, which is why this year we used the CTICC. “From the first year to now, we have a lot more exhibitors. Vikash Singh, Clicks managing executive says the event has grown over the past two years as more beauty enthusiasts find out about it. The Clicks Beauty Playground was held at the CTICC in Cape Town.
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